The values that have been labeled "feminine"-love, compassion, cooperation, patience-are very badly needed in giving birth to and nurturing a new era of greater peace and justice in human society. It would be unfortunate if they were forsaken by women because they seem dysfunctional to competition in a "masculine" world. Now, more than ever, these are the values that need to be asserted by men and women in creating a new world order.
-Patricia Mische

National Organizations for Equality

The constantly trivialized and objectified image of women not only undermines newly formed female confidence, but also subtly affects all aspects of life-economic, political, social and personal.
-Leslie Friedman

Support and get active in your local feminist groups, centers, and organizations. Support national organizations working on this issue and start local chapters. Support other national organizations working on issues of special interest and concern to you, e.g. employment, politics, rape, domestic violence, peace, racism, health, etc. Many are listed throughout this pamphlet.

Media Watch, www.mediawatch.com, P.O. Box 618, Santa Cruz, CA 95061-0618, 831-423-6355 (A national organization concerned with the image of women in the media; newsletter)

MediaWatch, www.mediawatch.ca, 517 Wellington St. West, Suite 204, Toronto, ON, Canada M5V 1G1, 416-408-2065 (A national organization concerned with the portrayal and status of women in the media; newsletter; videos; kits for parents and teachers)

National Coalition Against Domestic Violence, 1201 E. Colfax Avenue, Denver, CO 80218, 303-839-1852

National Organization for Men Against Sexism, 20 Church St, Owego, NY 13827, 607-687-6179

National Organization for Women (NOW), www.now.org, 1000 16th St. NW, Suite 700, Washington, DC 20036, 202-331-0066 (NOW has task forces on many different issues)

National Women's Health Network, 514 10th St. NW, Suite 400, Washington, DC 20004, 202-347-1140

Women's Action for New Directions, www.wand.org, 691 Massachusetts Ave, Arlington, MA 02476, 781-643-6749

Women's Institute for Freedom of the Press, www.igc.apc.org/wifp/index.html, 3306 Ross Place NW, Washington, DC 20008-3332, 202-966-7783  (Education, research, publishing, and networking)

Media Advocacy and Media Literacy Organizations

Those who tell stories hold the power in society.  Today television tells most of the stories to most of the people, most of the time.
-George Gerbner

About Face, www.about-face.org, P.O. Box 77665, San Francisco, CA 94107, 415-436-0212 (Combats negative images of women and promotes alternatives)

Adbusters Media Foundation, www.adbusters.org, 1243 West 7th Ave, Vancouver, BC V6H 1B7, 604-736-9401

Advocacy Institute, www.scarcnet.org, 1707 L Street, NW, Suite 400, Washington, DC 20036-4505, 202-659-8475 (Sends out "Action Alerts" on tobbaco)

Alternatives for Simple Living, www.simpleliving.org, P.O. Box 2857, Sioux City, IA 51106, 712-274-8875

Center for a New American Dream, www.newdream.org, 6930 Carroll Ave, Suite 900, Takoma Park, MD 20912, 301-891-3683, fax 301-891-3684

Center for Commercial-Free Public Education, www.commercialfree.org, 1714 Franklin St #100-306, Oakland, CA 94612, 510-268-1277

Center for Media Education, tap.epn.org/cme, 1511 K Street NW, Suite 518, Washington, DC 20005, 202-628-2620

Center for Media Literacy, www.medialit.org, 4727 Wilshire Blvd Suite 518, Los Angeles, CA 90010, 323-931-4177 (Publishes the magazine Media & Values; also Break the Lies that Bind, an excellent curriculum package on sexism in the media, and Parenting in a TV Age )

Center for Analysis of Commercialism in Education, www.uwm.edu/Dept/CACE, University of WI-Milwaukee, P.O. Box 414 Milwaukee, WI 53201, 414-229-4592, fax 414-964-4209

Center on Alcohol Advertising, www.traumafdn.org/alcohol/ads/index.html, 2140 Shattuck Ave, Suite 1110, Berkely, CA 94704, 510-649-8942

Children and the Media Program, www.childrennow.org, c/o Children Now, 1212 Broadway 5th FL, Oakland, CA 94612, 510-763-2444, fax 510-763-1974 (This program works to improve the quality of images for and about children in the news and entertainment media)

Citizens for Media Literacy, www.main.nc.us/cml, 34 Wall St., Suite 407, Asheville, NC 28801, 828-255-0182

Cultural Environment Movement, www.cemnet.org, P.O. Box 31847, Philadelphia, PA 19104-6220, 215-898-6776

FAIR (Fairness and Accuracy in Reporting), www.fair.org, 130 W. 25th St., New York, NY 10001, 212-633-6700 (Bimonthly publication, Extra!)

IFEX (International Freedom of Expression Exchange), www.ifex.org, 490 Adelaide St W, Suite 205, Toronto, ON M5V 1T2, CANADA, 416-703-1638

Just Think Foundation, www.justthink.org, 80 Libertyship Way Suite 1, Sausalito, CA 94965, 415-289-0122

"Let Kids Be Kids" Campaign: Taking a Stand Against the Sexual Exploitation of Children in Advertising, P.O. Box 27167, Raleigh, NC 27611

MediaScope, www.mediascope.org, 12711 Ventura Blvd, Suite 440, Studio City, CA 91604, 818-508-2080, fax 818-508-2088 (works to promote constructive depictions of health and social issues in the media)

Media Workshop New York, www.mediaworkshop.org, 1540 Broadway 23rd FL, New York, NY, 212-782-0300

National Alliance for Media Arts & Culture, www.namac.org, 346 Ninth St, San Francisco, CA 94103, 415-431-1391

National Institute on Media and the Family, www.mediaandthefamily.org, 606 24th Ave S, Suite 606, Minneapolis, MN 55454, 612-672-5437 or 888-672-KIDS

National Telemedia Council, danenet.wicip.org/ntc, 120 E. Wilson St., Madison, WI 53703, 608-257-7712 (Educational organization with newsletter, Telemedium)

New Mexico Media Literacy Project, www.nmmlp.org, 6400 Wyoming Blvd. NE, Albuquerque, NM 87109, 505-828-3264, (videos and CD-Roms available)

New Road Map Foundation, slnet.com.cip/nrm, P.O. Box 15981, Seattle, WA 98115, 206-527-0437

Scenic America, www.transact.org/sa, 21 Dupont Circle, NW, Washington, DC 20036, 202-543-6200 (works to eliminate advertising of addictive substances and control outdoor advertising)

Public Health and Prevention Organizations

To end our pervasive obsession with drugs requires nothing less than the transformation of American society.  We need to reorient our values and priorities so that we value and invest in our most precious resource: people.
- R. Richard Banks
 

American Academy of Pediatrics:  Committee on Communications,  www.aap.org/visit/cmte11.htm, 610 13th St. NW, Suite 400 North, Washington, DC 20005, 202-393-6137 (Develops policy recommendations to educate pediatricians and the public about the impact of media on children and adolescents.)

Black Women's Media Project, www.cadd.org, California Women's Commission on Alcohol and Drug Dependency, 14622 Victory Blvd. #100, Van Nuys, CA 91411, 818-376-0470 (Education, advocacy, and community action organization addressing the exploitation of African-American women in alcohol and tobacco advertising.)

CADCA (Community Anti-Drug Coalitions of America), www.cadca.org, Suite 300 901 North Pitt St, Alexandria, VA 22314, 703-706-0560

CASA (National Center on Addiction and Substance Abuse at Columbia Univ.), www.casacolumbia.org, 152 West 57th St, New York, NY 10019, 212-841-5200

Center for Science and Public Interest (CSPI), www.cspinet.org, 1875 Connecticut Ave NW, Suite 300, Washington, DC 20009-5728, 202-332-9110 (A non-profit health advocacy citizen's group.  Many publications and videos available.)

Center for Substance Abuse Prevention, www.samhsa.gov/csap, Substance Abuse & Mental Health Services Administration, Rockwell II, 5600 Fishers Lane Rm 800, Rockville, MD 20857, 301-443-0373
Education Development Center (EDC), 55 Chapel St., Newton, MA 02158, 800-225-3088 (Many materials on sex equity for all educational levels)

DOC (Doctors Ought to Care), www.bcm.tmc.edu/doc, 5615 Kirby Drive, Suite 440, Houston, TX 77005, 713-528-1487

FACE (Facing Alcohol Concerns Through Education), FACEproject.org, 105 W. Fourth St, Clare, MI 48617, 888-822-3223, (Video, slide show, posters, and other materials.)

Higher Education Center for Alcohol and Other Drug Prevention, www.edc.org/hec, Education Development Center,Inc. 55 Chapel St. Newton, MA 02158-1060, 800-676-1730 (A resource center for colleges and universities)

INFACT, www.infact.org, 256 Hanover St, 3rd FL, Boston, MA 02113, 617-742-4583 (Tobacco Industry Campaign)

International Network of Women Against Tobacco, www.inwat.org, PO Box 224, Metuchen, NJ 08840, 732-549-9054

Join Together: A National Resource for Communities Fighting Substance Abuse, www.jointogether.org, 441 Stuart St 6th FL, Boston, MA 02116, 617-437-1500

MADD (Mothers Against Drunk Driving), www.madd.org, 511 East John Carpenter Freeway Suite 700, Irving, TX 75062, 800-GET-MADD, 800-438-6233)

Marin Institute for the Prevention of Alcohol and Other Drug Problems, www.marininstitute.org, 24 Belvedere St, San Rafael, CA 94901, 415-456-5692 (Slide Shows available)

National Association for Children of Alcoholics, www.health.org/nacoa, 11426 Rockville Pike Suite 100, Rockville, MD 02852, 888-554-2627 or 301-468-0985

National Center for Missing and Exploited Children, www.missingkids.com, 2101 Wilson Blvd Suite 550, Arlington, VA 22201-3077, 703-235-3900 or 800-THE-LOST (800-843-6233)

National Center for Tobacco-Free Kids, www.tobaccofreekids.org, 1707 L Street NW, Washington, DC 20036, 800-284-KIDS

National Council on Alcoholism and Drug Dependence (NCADD), www.ncadd.org, 12 W. 21st St, New York, NY 10010, 212-206-6770

National Spit Tobacco Education Program, www.oralhealthamerica.org, Oral Health America, 410 North Michigan Ave Suite 352, Chicago, IL 60611, 312-787-6270

Non-Smokers' Rights Association, 720 Spading Ave Suite 221, Toronto ON, Canada M5S 2T9, 416-928-2900

Prevention Research Institute, 841 Corporate Drive Suite 300, Lexington, KY 40503, 800-922-9489 (Excellent curricula and training programs for parents, teachers, and college students).

RID (Remove Intoxicated Drivers), www.crisny.org/not-for-profit/ridusa, PO Box 520, Schenectady, NY 12301, 518-393-4357 or 518-372-0034, fax 518-370-4917

Scott Newman Center, www.scottnewmancenter.org, 6255 Sunset Blvd Suite 714, Los Angeles, CA 90028, 800-783-6396 ("AdSmarts," an excellent curriculum/video kit on alcohol and tobacco advertising for middle schools, and other materials)

STAT (Stop Teenage Addiction to Tobacco), www.stat.org, Northeastern University, 360 Huntington Ave, 241 Cushing Hall, Boston, MA 02115, 617-373-7823, fax 617-369-0130

Task Force for Tobacco-Free Women and Girls, c/o Pat Hysert, Coordinator, Roswell Park Cancer Institute, Elm and Carlton Streets, Buffalo, NY, 716-845-8080

Virginia SLAM!, 328 Flatbush Ave Suite 408, Brooklyn, NY 11238, 212-802-7226 (Response to Philip Morris' "Woman Thing Music" concert which tied Virginia Slims' CD of female musicians with a cigarette promotion)

Washington Doctors Ought to Care, www.kickbutt.org, PO Box 20065, Seattle, WA 98102-1065, 206-326-2895 (Media literacy and advocacy to prevent tobacco use amoung youth)

Government Action and Agencies.

It seems to me that the cultural and economic liberation of women is inseparable from the creation of a society in which all people no longer have their lives stolen from them, and in which the conditions of their production and reproduction will no longer be distorted or held back by the subordination of sex, race, or class.
-Sheila Rowbotham

Write or call the President (202-456-1111, fax 202-456-2461) and your Congressional representatives: U.S. House of Representatives, Washington, DC 20515 and U.S. Senate, Washington, DC 20510 (202-224-3121).

You can get your senators' and representatives' phone numbers, email addresses, and voting records from the Center for National Independence in Politics (www.vote-smart.org), 129 NW Fourth St Suite 204, Corvallis, OR 97330, 541-754-2746 or 888-VOTE-SMART.

Center for Substance Abuse Prevention (CSAP), www.samhsa.gov/csap, Substance Abuse & Mental Health Services Administration, 5600 Fishers Lane, Rockwell II, Rockville, MD 20857, 301-443-0365

Children's Defense Fund, www.childrensdefense.org, 25 E St. NW, Washington, DC 20001, 202-628-8787

National Clearinghouse for Alcohol and Drug Information (NCADI), www.health.org, PO Box 2345, Rockville, MD 20847-2345, 800-729-6686 (The information service for the Center for Substance Abuse Prevention.  Extension resources, bibliographies, free computer searches, treatment referral, alcohol and drug education materials, news service, prevention and education resources, etc.)

Corporate Action

Clearly it's time to wipe out sexism in beer ads; for the brewers and their agencies to wake up and join the rest of America in realizing that sexism, sexual harassment and the cultural portrayal of women in advertising are inextricably linked.
-Advertising Age editorial, October 28,1991

Write to the advertisers c/o the magazines or the manufacturers. Remember to support positive images and enlightened members of the advertising industry-they need your help and encouragement. Call local television stations or write to the networks.

Council on Economic Priorities, www-2.realaudio.com/CEP/home.html, 30 Irving Place, New York, NY 10003, 212-420-1133 (Publishes Shopping for a Better World)

National Advertising Review Board, www.bbb.org/advertising/nadproc.html, 845 Third Ave., New York, NY 10022, 212-705-0114 (Has a Children's Advertising Review Unit)

Publications

The most valuable educational experience a woman can have is one which teaches her to identify and analyze-and resist-the conditions in which she lives, the morality she has been taught, the false images of herself received from high art as well as cheap pornography, classic poetry as well as TV commercials.
- Adrienne Rich

Adbusters Quarterly, www.adbusters.org, 1243 W. Seventh Ave., Vancouver, British Columbia V6H 1B7, 604-736-9401

The Bottom Line and Monday Morning Report, Alcohol Research Information Service, 1106 East Oakland Ave, Lansing, MI 48906, 517-485-9900

Hues, www.hues.net, Hear Us Emerging Sisters (A magazine for teenage girls published by New Moon)

Media and Values, www.medialit.org/mv.html, Center for Media Literacy, 4727 Wilshire Boulevard Suite 403, Los Angeles, CA 90010, 323-931-4177

Media Report to Women, 10606 Mantz Rd., Silver Spring, MD 20903-1228, 301-445-3230

Ms., 135 West 50th St, New York, NY 10020, 212-445-6152

New Moon, www.newmoon.org, PO Box 3620, Duluth, MN 55803-3587, 800-381-4743 (A magazine for girls)
Preventing Sexual Abuse, S.A.F.E. Institute, 1225 NW Murray Rd., Portland, OR 97229, 503-644-6600

Teen Voices, www.teenvoices.com, c/o Women Express, Inc.,  PO Box 6009 JFK, Boston, MA 02114, 617-350-5030

Zillions, P.O. Box 54861, Boulder, CO, 80322-4861 (A magazine for kids from Consumer Reports)

On Sexism, Racism, and the Image of Women in the Media

The perfect defense against the possibility of manipulation, whether by politicians, priests, or advertisers, through appeal to unconscious processes is to be thoroughly conscious of one's basic needs and attitudes.  You cannot be easily manipulated if you know more about yourself than the would-be manipulator does.  -- Anne Roe

The following list is by no means comprehensive but includes some readings of particular interest or merit.

Contact NCADD and NCADI for fact sheets, bibliographies, and other information on minorities, the elderly, gay men and lesbians, the disabled and other underserved groups.  The Center for Science in the Public Interest and the Marin Institute (listed under Public Health and Prevention Organizations) have slide shows and other materials on marketing alcohol and other addictive products to minorities.

Barthel, Diane, Putting on Appearances: Gender and Advertising, Philadelphia: Temple University Press, 1988

Dines, Gail and Jean M. Humez, eds., Gender, Race and Class in the Media, Newbury Park, CA: Sage Publications, 1994

Douglas, Susan, Where the Girls Are: Growing Up Female with the Mass Media, New York: Random House, Inc., 1994

Backlash, Faludi, Susan. New York: Crown Publishers, Inc., 1991

The Beauty Myth, Wolf, Naomi. New York: William Morrow and Company, Inc., 1991

The Body Project: An Intimate History of American Girls, Brumberg, Joan Jacobs. New York: Random House, 1997
Goffman, Erving, Gender Advertisements, Cambridge: Harvard University Press, 1978

Breasts: The Women's Perspective on an American Obsession, Latteier, Carolyn.  New York: The Haworth Press, 1998

The Changing Images of Females and Males in Television Commercials, Kilbourne, Jean. (Doctoral dissertation, Boston University, 1980, #81-01910, available through University Microfilms Inc., 300 North Zeeb Rd., Ann Arbor, MI 48106, 313-761-4700). "Still Killing Us Softly: Advertising and the Obsession with Thinness" in Feminist Perspectives on Eating Disorders. For an abstract and/ or copies of my articles, please send a self-addressed, stamped 9x12 envelope.

The Colonizer and the Colonized, Memmi, Albert.  Boston: Beacon Press, 1965

Daughters of the Moon, Sisters of the Sun: Young Women and Mentors on the Transition to Womanhood, Hughes, K. Wind and Wolf, Linda.  Stony Creek, CT: New Society Publishers, 1997 (Includes an interview with Jean Kilbourne)

Failing at Fairness:  How Our Schools Cheat Girls, Myra and David Sadker.  New York: Touchstone, 1994

Gender Advertisments, Goffman, Erving.  New York:  Harper & Row, 1979

Gender, Race, and Class in the Media, Dines, Gail and Humez, Jean M. (eds.) Newbury Park, CA: Sage Publications, 1995

How to Make the World a Better Place for Women, Jackson, Donna.  New York:  Hyperion, 1992

Reviving Ophelia: Saving the Selves of Adolescent Girls, Pipher, Mary.  New York:  G.P. Putnam's Sons, 1994

Speaking Up: A Book for Every Women Who Talks, Stone, Janet and Bachner, Jane.  New York: McGraw-Hill, 1977

Toward a New Psychology of Women, Miller, Jean Baker.  Boston: Beacon Press, 1986

Transforming a Rape Culture, Buchwald, Emilie, Pamela Fletcher, and Martha Roth.  Minneapolis: Milwood Editions, 1993

Women in Communication: A Biographical Sourcebook, Signorelli, Nancy (ed.) Westport, CT: Greenwood Press, 1996, 800-225-5800 (Includes a chapter on Jean Kilbourne)

Where the Girls Are: Growing Up Female with the Mass Media, Douglas, Susan.  New York: Random House, 1994

On Advertising and Corporate Power

In a democratic society we ought to have the widest possible discussion about the hazards that affect people.  Advertising is a powerful deterrent to that free and unimpeded discussion.  -- Dan Beauchamp

Adcult USA: The Triumph of Advertising in American Culture, Twitchell, James.  New York: Columbia University Press, 1996

Advertising, The Uneasy Persuasion, Schudson, Michael.  New York: Basic Books, 1984

Boxed In: The Culture of TV, Miller, Mark Crispin.  Evanston, IL: Northwestern University Press, 1988 (and others).

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, Ewen, Stuart. New York: McGraw-Hill, 1976 (and many others)

The Codes of Advertising, Jhally, Sut.  New York: Routledge, 1990 (and others)

Decoding Advertisements: Ideology and Meaning in Advertising, Williamson, Judith. London: Boyars, 1978; Consuming Passions, 1986

Marketing Madness: A Survival Guide for a Consumer Society, Jacobson, Michael and Laurie Mazur. Boulder, Co: Westview Press, 1995

Media Advocacy and Public Health, Wallack, Lawrence et.al., Newbury Park, CA: Sage Publications, 1993

Selling Out on America's Children, Walsh, David.  Minneapolis, MN: Fairview Press, 1997, 800-544-8207

Sex, Lies and Advertising, Steinem, Gloria, MS., July/August 1990

The Sponsor, Barnouw, Erik. New York: Oxford University Press, 1978

The Sponsored Life, Savan, Leslie.  Philadelphia: Temple University Press, 1994

20 Years of Censored News, Jensen, Carl.  New York: Seven Stories Press, 1977

Ways of Seeing, Berger, John.  New York:  Viking Press, 1973
We the Media: A Citizen's Guide to Fighting for Media Democracy, Hazen, Don and Winokur, Juile (eds.).  New York: The New Press, 1997

Subliminal Advertising

The Ad and the Id: Sex, Death and Subliminal Advertising, a video by Bernard McGrane, Sociology Department, Chapman University, 333 N. Glassell St., Orange, CA 92666, 714-997-6564

Sex, Death & Advertising, a 70 minute video on subliminal advertising by Priscilla Agnew, Saddleback College, Mission Viejo, CA 92692

Subliminal Advertising and the Psychology of Processing Unconscious Stimuli: A Review of Research, Theus, Kathryn.  Psychology and Marketing, May, 1994, Vol. 11, No. 3, p. 271

Subliminal Seduction, Key, Wilson Bryan.  Englewood Cliffs, NJ: Prentice-Hall, 1973 (and many others)

On the Obsession with Thinness

It is in great part the anxiety of being a woman that devastates the feminine body. --Simone de Beauvoir

Afraid to Eat: Children and Teens in Weight Crisis, Berg, Frances M. Hettinger, ND: Healthy Weight Journal, 1997 (402 South 14th St, Hettinger, ND 58639, 701-567-2646)

Center for the Study of Anorexia and Bulimia, 1 West 91st St., New York, NY 10024, 212-595-3449

EDAP (Eating Disorders Awareness and Prevention) members.aol.com/edapinc/home.html, 603 Stewart St. Suite 803, Seattle, WA 98101, 206-382-3587

Fat: A Fate Worse Than Death?, Thorne, Ruth Raymond. New York:  The Haworth Press, 1997

Feminist Perspectives on Eating Disorders, Fallon, P., Katzman, M. and Wooley, S., (eds.) New York: Guilford Press, 1993

A Hunger So Wide and So Deep: American Women Speak Out on Eating Problems, Thompson, Becky W.. Minneapolis: University of Minnesota Press, 1994

National Association of Anorexia Nervosa and Associated Disorders, Box 7, Highland Park, IL 60035, 708-831-3438

The Obsession: Reflections on the Tyranny of Slenderness, Chernin, Kim. New York: Harper & Row, 1981

Unbearable Weight: Feminism, Western Culture, and the Body, Bordo, Susan.  Berkeley, CA: University of California Press, 1993

Vitality, Inc.  91 South Main St, West Hartford, CT 06107, 860-521-2525 or 860-521-8291

On Addictions

Cigarettes kill more people each year than alcohol, cocaine, crack, heroin, homocide, suicide, fires, car crashes, and AIDS combined.  -- American Cancer Society

National Organizations with local chapters listed in the phone book:

Alcoholics Anonymous, www.alcoholics-anonymous.org/index.html
Al-Anon, www.Al-Anon-Alateen.org
Overeaters Anonymous, www.overeatersanonymous.org
Sex and Love Addicts Anonymous
Gamblers Anonymous, www.gamblersanonymous.org

Badvertising Institute, www.badvertising.org, RD 1, Box 83, Harpursville, NY 13787, 607-693-3400 (Posters and postcards satirizing tobacco ads)

The Invisible Alcoholics: Women and Alcohol Abuse in America,Sandmaier, Marian.  New York: McGraw-Hill, 1980

The Ladykillers: Why Smoking is a Feminist Issue, Jacobson, Bobbie.  New York: Continuum Press, 1982

Trinkets & Trash Services, PO Box 153 Metuchen, NJ 08840, 908-603-9898 (Loans tobacco industry promotional items and related materials)

Women for Sobriety, www.mediapulse.com/wfs, PO Box 618, Quakertown, PA 18951-0618, 800-333-1606, fax 215-536-8026

Women Smokers Can Quit: A Different Approach, Delaney, Sue.  Evanston, IL: Women's Healthcare Press, 1989, 800-543-3854

Audiovisual Materials

What the whole community comes to believe in grasps the individual as a vise.  -- William James

Many excellent videos and slide shows are available from the organizations listed above.  The following are all videos, unless otherwise indicated.

The Ad and the Ego, (Available, with many other videos on social issues, from California Newsreel, 149 Ninth St #420, San Francisco, CA 94103, 415-621-6196

Ad Libbing It, on tobacco and alcohol advertising aimed at 6th to 8th graders (Distributed by AGC, 800-323-9084

Advertising Alcohol: Calling the Shots, examines the images used by advertisers to sell alcohol.  (By Jean Kilbourne and Cambridge Documentary Films, Inc., distributed by Cambridge Documentary Films, Inc., www.shore.net/~cdf/, PO Box 390385, Cambridge, MA 02139-0004, 617-484-3993, fax 617-484-0754

The Aftermath, on the effects of an alcohol-related crash (Available free from the Manocherian Foundation, 3 New York Plaza, New York, NY 10004, 212-837-4860; other materials also available)

AIMS Multimedia Media, 9710 DeSoto Ave., Chatsworth, CA 91311, 800-367-2467 (Many films on eating disorders and other women's issues)

Buy Me That! A Kids' Survival Guide to TV Advertising and Buy Me That, too, (available through the Center for Media Literacy, 4727 Wilshire Boulevard Suite 403, Los Angeles, CA 90010, 323-931-4177

Cambridge Documentary Films, Inc., www.shore.net/~cdf/, P.O. Box 390385, Cambridge, MA 02139-0004, 617-484-3993, fax 617-484-0754 ( Killing Us Softly® : Advertising's Image of Women, Still Killing Us Softly® : Advertising's Image of Women, and Advertising Alcohol: Calling the Shots, two videos based on Jean Kilbourne's lectures, and many other films on social issues)

Cruel Spirits: Alcohol and Violence, Coronet/MTI Film and Videos, 800-221-1274

Dogs of War, on the alcohol industry's strategies (available for $15 from the Trauma Foundation, www.traumafdn.org, 415-821-8209)

Drug-Proofing Your Children and Thinking About Drinking, excellent audiocassettes by David Freudberg (Human Media Foundation, 68 Leonard St, FL 2, Belmont, MA 02478, 617-489-5130)

The Famine Within, by Katherine Gilday (Direct Cinema Ltd., PO Box 10003, Santa Monica, CA 90410, 310-396-4774)

Kids Under the Influence, on teenage alcohol use (Films for the Humanities and Sciences, PO Box 2053, Princeton, NJ 08543-2053, 800-257-5126)

Killing Us Softly ® : Advertising's Image of Women, a film by Cambridge Documentary Films, Inc., distributed by Cambridge Documentary Films, www.shore.net/~cdf/, PO Box 390385, Cambridge, MA 02139-0004, 617-484-3993, fax 617-484-0754

The Killing Screens: Media and the Culture of Violence, with George Gerbner and Jean Kilbourne (see Media Education Foundation)

Media Sharp, a seven-minute classroom video and teacher's guide (available for free from the Centers for Disease Control, 770-488-5705)

Medicine vs. Madison Avenue: Countering the Tobacco Pandemic, DOC, 5615 Kirby Drive, Suite 440, Houston, TX 77005, 713-528-1487

Once Upon a Loss: A New Look at Cinderella, a film about four women, including Jean Kilbourne, who lost their mothers when they were young (available from the University of CA, Center for Media and Independent Learning, 2000 Center St, Berkeley, CA 94704, 510-642-0460)

Redefining Liberation: Does Advertising Affect Your Health?  (available from the National Organization for Women, 202-331-0666)

Smoke Alarm: The Unfiltered Truth About Cigarettes, HBO, 120A East 23rd St, NY, NY 10010, 212-512-7800

SmokeScreeners, an educational program to take the glamour out of smoking in movies (MA Dept of Public Health, 250 Washington St, Boston, MA 02108-4619)

Still Killing Us Soflty ® : Advertising's Image of Women, a film by Cambridge Documentary Films, Inc., distributed by Cambridge Documentary Films, www.shore.net/~cdf/, PO Box 390385, Cambridge, MA 02139-0004, 617-484-3993, fax 617-484-0754

Tough Guise:  Media Images and the Crisis of Masculinity, by Jackson Katz (see Media Education Foundation)

What's Wrong With Tobacco? Human Relations Media, www.absurdmath.inter.net, 175 Tompkins Ave, Pleasantville, NY 10570, 800-431-2050

Our society is today cultivating single vision, and the desensitization and the dehumanization that we feel all around us is a kind of sleep or death of awareness and conscience. We must revive in people a habit of double vision that can identify myths and values underlying society and can evaluate them from a perspective that transcends the limitations of that society.
-William Fore